HBR IdeaCast 33: Made to Stick

Made to Stick: This week, IdeaCast producer Steve Singer is joined by Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die. According to Heath, the ideas that make it--what he calls "sticky ideas"--share a series of common traits, which include both simplicity and unexpectedness. By crafting ideas and the way they are presented according to these and several other guidelines, Heath says leaders will increase their influence and their effectiveness. And he'll begin to show us how.

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